Bridging Generations: Storytelling from Beijing+30 to Top 40 Under 40
At Rockmax Media, we believe every event is more than a moment it’s a story waiting to be told. Recently, we had the opportunity to create content around two signature Nation Media Group initiatives: Beijing+30 Reflections and the Top 40 Under 40 Women Awards.
While these platforms may seem different one focused on reflection, the other on recognition they are deeply connected. Together, they form a powerful continuum of women’s empowerment: where past commitments meet present leadership, and where storytelling ties it all together.
Beijing+30: Looking Back to Move Forward
Thirty years since the Beijing Declaration, Nation Media Group brought together leaders, activists, and young women for the NXT HER Summit and an International Women’s Day Gala. The conversations were honest and forward-looking acknowledging progress while highlighting the work still ahead.
Our role was to ensure these voices didn’t just stay within the conference halls. Through highlights, reels, and digital-first storytelling, we extended the dialogue to a wider audience, making the reflection relevant and engaging for today’s generation.
Top 40 Under 40: The Faces of Today’s Change
Soon after, the Top 40 Under 40 Women Awards celebrated Kenya’s rising female leaders from neurosurgeons and policymakers to entrepreneurs and creatives. These women represent the living proof of what Beijing envisioned three decades ago: women leading boldly across every sector.
At Rockmax, we focused on crafting content that went beyond awards coverage. By blending dynamic visuals with authentic storytelling, we positioned each honoree’s journey as part of a larger narrative of progress and inspiration.
Top 40 Under 40: The Faces of Today’s Change
Soon after, the Top 40 Under 40 Women Awards celebrated Kenya’s rising female leaders from neurosurgeons and policymakers to entrepreneurs and creatives. These women represent the living proof of what Beijing envisioned three decades ago: women leading boldly across every sector.
At Rockmax, we focused on crafting content that went beyond awards coverage. By blending dynamic visuals with authentic storytelling, we positioned each honoree’s journey as part of a larger narrative of progress and inspiration.
Where the Stories Meet
When viewed together, the link between the two events is clear:
Beijing+30 set the stage by revisiting the commitments made for gender equality.
Top 40 Under 40 showcased the women embodying those commitments in action today.
Our content connected the dots, reminding audiences that empowerment is not a single moment, but an ongoing journey.
Lessons for Brands
Working on these projects reinforced a few insights for anyone looking to create impact-driven content:
Context adds depth. Anchoring present achievements in historical milestones makes them more powerful.
Stories outlast events. With the right digital strategy, moments can spark ongoing conversations.
Collaboration drives scale. When platforms and storytellers work together, impact multiplies.
Closing Thought
For us, this was more than content creation—it was about carrying forward a narrative. Beijing+30 asked what promises were made; Top 40 Under 40 answered with the women keeping them alive.
At Rockmax Media, we are proud to help tell those stories—because when legacy meets leadership, content becomes culture.
